Research in theory and practice

Theory

POWER

Social practice - cultural diversity - theory

I would like to focus on how McDonalds can be a home for everyone. Starting with one of the youngest generations, kids. How they are winning these kids for them and how they grow up with McDonalds and build up an emotional bond. How not only kids but also teenagers are connected and even young adults who still want to get a diploma and a place to work.

How is McDonalds influencing kids?
How can kids influence the McDonalds?

Mommy
Daddy
Grandma
Granddad

Associating food with fun

Creating emotional bonds between children and brands. Using certain characters children are familiar with and hope that the emotional bond will transfer to the brand like McDonalds. How they are using film and television characters to win that emotional bond.

The fast food industry uses cradle to the grave marketing. The
goal is to specifically tailor a marketing plan which will reach customers throughout their life to have a life long loyal consumer.

McDonalds & feminism - part 2

The 8th of March - International Womens Day

Two campaigns of McDonalds promoting International Womens Day in 2018 and 2019.

See below for part two, the updated version.